Selfridges Launch The Beauty Project

This week saw the launch of the Beauty Project at Selfridges in Exchange Square. All those beauty counters saw me running around like a child in a sweet shop and spending an obscene amount of money at the Nars counter. I’ll be reviewing the products soon so keep your eyes peeled but in the meantime make sure you go in for a makeover. Effie was amazing matching the perfect foundation to my skin and contouring my face like a pro. I came away with perfectly filled eyebrows and cheekbones to die for!

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The blusher collection at Nars.

I also discovered the ‘blind’ scent counter at Chanel. They are keen to highlight their scent for exactly that, the way they smell on you as an individual. Sit down at the desk and tell them the type of scent you usually go for and you can pick your favourite from the various scent sticks. That way you are not wooed by the pretty packaging or how nice a bottle would look on your dressing table. The result for me was that I’m an Eau Premiere girl, something I knew already so I was pleased.

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The Beauty Project is all about exploring what beauty means in today’s society and there are a variety of talks taking place from now through to the beginning of June. The details of each are below:

    • Thursday 15 May: With 64-year-old Jessica Lange starring in the new Marc Jacobs Beauty campaign and 68-year-old Charlotte Rampling set to be the new face of Nars, is the time of women over 50 feeling ‘invisible’ to the beauty industry over? Fashion industry expert and diversity campaigner Caryn Franklin hosts a conversation with Helen Walmsey-Johnson (The Guardian’s Invisible Woman) and Jody Furlong (one of London’s top casting directors) about the relationship between beauty, brands and the older woman in Who are You Calling Invisible? Beauty and the Older Woman.
    • Wednesday 21 May: An exploration of the transformative powers of make-up and the role of beauty work in the creation and expression of gender and identity  – with Dr Sally Hines (Professor of Sociology and Gender Studies at Leeds), Grace Oni Smith (make-up and drag artist) and Cheddar Gorgeous (drag performer, visual artist and Manchester academic) in We’re Born Naked, The Rest is Drag; Identity, Fantasy and Beauty Beyond Gender.


    • Wednesday 4 June: In The Good, The Bad and the Beautiful, journalist, broadcaster, Guardian columnist and founder of the award-winning, Sali Hughes will be in conversation with writer Emma Jane Unsworth and fashion historian Amber Butchart, discussing the rituals, history and effects of beauty work and examining its place in modern feminism. 

All talks will take place in San Carlo’s Farmacia del Dolce (LG) and tickets are priced at £15 – which includes a glass of wine and tasting plate of San Carlo’s signature dishes. Tickets will be available from w/c 21 April and can be purchased online ( or in store (Services Lounge, LG).

As well as the talks Selfridges also launched their bespoke beauty service with celebrity make-up artist Armand Beasley who will be in residence in Exchange Square offering one to one consultations for a redeemable £75 booking fee. Armand has worked on the Oscars and BAFTAs, what he doesn’t know about make-up and the industry isn’t worth knowing. We had a chat with Armand who explained that he is in a private area of the store so guests feel completely at ease. He is warm, friendly and completely explains the process over a glass of fizz as well as finding the products he recommends with you in the store. Perfect for when you run out and have to go back in to repurchase! In effect the service you get from Armand costs nothing as the £75 is redeemable on the products you are recommended in store. He also advises on skin care and fragrance so this really is a good service, I’ll be booking in with him soon.

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Swatching Tom Ford lipstick

As we were leaving the launch we were directed to a photo booth for the event. Here is the incredible work of the Nars counter experts, don’t we scrub up well?

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1 Comment

  • Reply lucie May 26, 2014 at 6:01 pm

    Ah, I love mars – there blushers are beautiful!

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