We’ve all bought into a fad before now. That miracle body wrap that promises to make you lose 10cm from your stomach in an hour, that miracle face cream that guarantees to iron out all those frown lines. When I was asked to try Beauty and Go bioactive beauty drinks I was dubious to say the least. Let’s take a look at them.
Beauty and Go are the outcome of a scientific collaboration between two companies – AMC Group and Natura Bisse. AMC Group is a leader in the field of research and development of functional beverages and the use of natural bioactives. Natura Bisse are a family owned luxury cosmetics company known globally. Their vision is to feed your skin by combining their different expertise to create a wonder drink.
The drink uses MacroAntioxidants which are derived from the peel of fruits. They claim to help fight the ageing effect of the skin helping it to look more luminous and healthy.
The drink itself is available in four different varieties: Anti-ageing, radiance, vitality and detox. I got the first three to try out.
The drinks contain no artificial colours, preservatives or added sugars using stevia to sweeten where needed. They claim to be a natural source of protein although at 1.4g (in anti-ageing) per 100ml I wouldn’t say they were particually high in protein. They are, however, low calorie for a fruit drink with just 35 calories per 100ml. They come in handy 250ml bottles that don’t need to be refrigerated until opened too which I quite like.
Having only tried one of each bottle I can’t attest to their effectiveness. I will say that the addition of hyaluronic acid is an interesting one as this is something my beauty hero Sali Hughes raves about when it comes to how beneficial it is to your skin. If she says it is good then I believe her!
Taste wise they are pretty good. Very similar to a fruit smoothie they are fairly sweet and one bottle is more than enough. My favourite was the anti-ageing as the raspberry gave it a bit more tartness but the others were pleasant and definitely something I would pick up again. They seem like a better option to a fruit smoothie from the supermarket if you are craving that fruity sweetness. They are also gluten free and suitable for coeliacs so a huge bonus for people who struggle with these things and grabbing a sweet drink on the go.
The drinks are priced at £2.99 a bottle and are exclusively available at Selfridges.