Anti ageing skincare addicts all over the world will remember the time when you couldn’t get a bottle of Boots No7 Protect and Perfect Serum for love nor money. When it was first launched 7 years ago, promising to be just as good as products 4-5 times the price – I’m looking at you Crème De Mer, people queued for hours to get hold of one. I know, my Mum was a fan and used it until discovering Estee Lauder Advanced Night Repair a few years later. Fast forward to 2014 and Boots No7 have upped their game with a range of serums aimed at different age groups.
So what’s new? Well the serum still contains Matrixyl 3000 (a blend of peptides which is absorbed into the skin and helps to reduce the appearance of wrinkles) but the Advanced Serum also contains salicylic acid to help fight those blemishes many of us are still burdened with in our late twenties/early thirties. The Matrixyl 3000 has been boosted with 30 times more peptides than the original serum too. Sounds scientific doesn’t it! But does it work?
I was sent the Advanced Serum to test which is aimed at the first signs of ageing and people aged around 25-35 years old. As a 32 year old woman this was perfect for me and I have noticed fine lines around my eyes and forehead over the past few years.
Gone is the glass bottle to be replaced with a plastic tube with a thin nozzle allowing you to control exactly how much you dispense at any one time. This is a real benefit for me. As a user of Estee Lauder Advanced Night Repair with its pipette style nozzle I am forever putting far too much on my face. The plastic tube doesn’t look as pretty sat on your dresser but, for £24.95, does that really matter?
The serum is a milky white colour but soaks into the skin effortlessly to form more of a gel like consistency than a cream. It’s so light I was able to apply my make up within minutes of it sinking in and my foundation goes on really smoothly afterwards. This is an obvious winner as it eliminates the need for my (very expensive) primer. The product also has a lovely fresh scent; perfect for any gents who fancy trying an anti ageing serum without smelling all floral and perfumed.
Boots No7 have tested this product on 189 Boots customers with 80% saying this serum provides the best anti ageing results they have seen. I’m not sure how accurate this result is considering we don’t know what other products these people have tried but Boots promise you will see more radiant looking skin in 2 weeks with a reduction in fine lines in 4 weeks.
For me? I had more radiant looking skin within a week. It was smoother, glowing and felt really soft after using this product. When it comes to fine lines I don’t think there has been any improvement on my skin as yet. I’ve been using this product for 5 weeks and I can’t say my lines have been reduced in any way. I’ll keep using it though and will buy it again because, at £24.95 a tube, it’s worth it for a clear complexion and no requirement for a primer!
Have you tried this serum and had good results?
This item was sent for review purposes. This is an honest and unbiased review.